Best Toys of 2025

U.S. Toy Co

Hello Kitty 50th Anniversary STMT Shimmer Lip Gloss Rings Set

Scholastic

Jelly Stickers Paint and Peel

US Toy Company

DIY Woven Jewelry STMT

Squishable

Mini Strawberry Bubble Tea

Squishable

Matcha Bubble Tea

Hape

Scoop & Serve Ice Cream Set

Smart Toys and Games

IQ Bubbles

Hape

Caterpillar Fruit Feast Set

Smart Toys and Games

Hangatangs

Squishable

Comfort Food Mini Madame Cupcake

Squishable

Mini Comfort Food Bubble Tea

Silver Circle

Water Plants

MindWare

Snack Party Pals Memory Game

MindWare

Architect Landscape Designer

Fizz Creations

Cat Write on Neon Light

Fizz Creations

Rufus Dog Mood Light

Blue Orange

Footzy

Thin Air Brands, LLC

RC Kayak Racer

Thin Air Brands, LLC

4-Wheel Drifter RC

Floss & Rock

Magnetic Multiplay Construction

Crazy Aaron's Puttyworld

Scentsory Putty Mash Ups

Douglas

Patches Calico Cat

Schylling

Rubber Duck Large (assorted)

Melissa and Doug

Blockables Vehicles Play Set

Melissa and Doug

Make A Shake Play Set

SparkJump

Modern Birdhouse Woodworking Kit

Speedy Monkey

Flipetz Gadget The Bunny & Carrot

Douglas

DLux Chance Boxer

Douglas

Pattie Peacock Soft

Douglas

Darby Doodle

Douglas

Vinnie Banana Slug, Jumbo

Melissa and Doug

Sticker Wow Mickey and Friends

Thin Air Brands, LLC

Whack Attack On-The-Go Game

Bruder Toys

Sprinter Camper with Driver

Fat Brain Toys

Play Tab Go

Calico Critters

Calico Critters Easter Egg Hutch

Snifty Scented Products

Fun Flair Face & Body Color Gel Sticks

Douglas

Baby Garden Bunny Hug

Douglas

Tabbie Striped Cat Soft

Douglas

Mini Bug Finger Puppet

Douglas

Foodie Chick

HST-US

Speedsters Remote Control Car

HST-US

Rapid Rally Remote Control Car

Crocodile Creek

Sidewalk Chalk Ice Cream

Crocodile Creek

36 pc Sea Turtle Floor Puzzle

Thames & Kosmos

Air Power Turbo Racer

Crocodile Creek

Color Your Own Easter Bunny Basket

Crocodile Creek

Rainbow Race Magnetic Game